Behind the cloth

AliFar Couture is the sixth child of famed fashion designer Farida Ali.

Raised with an appreciation for elegance, beauty, and design, Farida has been designing unique, tailored outfits for weddings, bridal showers, and even the occasional afternoon tea.

She blends her love of colour with a stunning eye for detail, form, and sophistication.

A girl who has forever loved jewelry, pink, and fashion

Inspired and produced in Karachi, Pakistan

AliFar Couture